GRAND RAPIDS DOWNTOWN MARKET
A FUN FOOD EXPERIENCE
The Grand Rapids Downtown Market is a mixed-use facility that brings together production, distribution, marketing, and education. The indoor facility features a 24-vendor market hall along with rentable incubator kitchens and banquet rooms, rooftop greenhouses, and the nation’s first demonstration kitchen just for kids.
When I started this project, the logo had already been approved, so my first order of business was to create a brand hierarchy, with some carefully thought out usage guidelines. With such diverse departments, the Market needed to look cohesive while still giving each section it's own identity. The solution had to be modern and colorful, but above all, it had to be fun!